The Crystal Furs | Too Kind to Be Cruel

Hailing from Portland, Oregan, 3-piece act The Crystal Furs bill themselves as “a queer indiepop band … making melodic guitar & organ pop tunes about anxiety, architecture and femme feels.”(Spotify bio)

I actually discovered this band through their Holiday tune Drinking Alone at Christmas (proof that all those Christmas songs you’re recording really can introduce you to new audiences) and decided to check out some of their other output.

This track comes from their 2020 release “Beautiful and True” and is pure pop goodness with jangly guitars and sweet synths. Beautiful and True had a small initial physical release but has been announced for a 2021 reissue on Reckless Yes Records.